Accessibility standards for emails

These standards help remove accessibility barriers from our emails. They are specific to emails we design and build for our Sainsbury's brands.

The following native standards are based on the Web Content Accessibility Guidelines (WCAG 2.1), accessibility best practices and customer and colleague feedback.

For support making products accessible or to provide some feedback, get in touch with us.

1.1 Use simple and concise language

1.2 Left align blocks of text

1.3 Structure content so it’s easy to navigate

1.4 Use descriptive link text

1.5 Don’t use images of text

1.6 Provide text alternatives for images

1.7 Don’t put animations on loop

Get in touch

We’re on hand to answer any questions about web accessibility or help you with your next project.