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Sainsbury's Design Systems
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All content guidelines
These guidelines help us create content in our experiences.
How to create content that's clear, scannable and inclusive.
Read the content foundations
Writing in experiences
How to write the common messages you'll come across in experiences.
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Writing for our brands
How to write for digital experiences whilst staying true to the voices of our brands.
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A guide covering grammar and style conventions for digital experiences.
Go to style guide