Comparing brand voices
To help you understand how our different brands sound, we’ve compared similar messages side-by-side.
Based on each brand’s voice guidelines, below you’ll find some different interactions that occur on a digital journey, with examples of how each brand might address them.
These examples aren’t meant to be definitive or cast in stone. They’re an illustration to help you get each brand’s voice ‘in your ear’.
These examples cover the first message the user will see once they’ve completed a purchase journey.
Sainsbury'sThanks for your order. We'll get right to it.
ArgosAll done. Your order’s on the way.
HabitatThanks. We'll get started on your order right away.
NectarNicely done. That's 1000 points in the bag.
These examples cover the header message that introduces a login screen or form to the user.
Sainsbury'sWelcome to Sainsbury's Groceries
ArgosDo we know you?
NectarRight, let's get started
These examples cover the header message that introduces the help pages to the user.
Sainsbury'sWhat can we help you with today?
ArgosHow can we help?
HabitatWe're here to help
NectarNeed some help?
These are situations where a user has tried to search for something on a website, and the website is unable to return anything that matches their search term.
Sainsbury'sSorry, we couldn't find any results under "ahahdfnjf"
ArgosDid you mean that? We couldn't find anything for "ahahdfnjf”
HabitatSorry, there's no results for "ahahdfnjf". Want to try again?
NectarHmm, we couldn't find anything for "ahahdfnjf"
There are situations where you need to update a user about a delivery, usually by text or a push notification in an app.
Sainsbury'sJust to let you know, your order should be with you today at 13:31.
ArgosGood news. Your order should be delivered to [address] at 13:31. We'll see you there.
HabitatTime to get excited. Your Habitat order is on the way.
NectarSorted. Your new Nectar card is on the way.
There are situations where you might want to ask for feedback from the user, usually at the end of an experience.
Sainsbury'sLet us know what we could be doing better
ArgosHow are we doing?
HabitatHow are we doing?
NectarWe want your feedback
There are situations where users will be using a live chat service in order to talk to customer service teams. It’s important to make sure the way each brand says hello is friendly and true to that brand.
Sainsbury'sHello, what can we help you with today?
ArgosHey there 👋, how can we help?
HabitatHey! How can we help?
NectarHey! How can we help?
There are situations where we need to ask a user to do something in order to progress through an experience, like verifying an email address when signing up.
Sainsbury'sWe just need to verify your email address
ArgosAlmost done! Just verify your email to continue
HabitatAlmost there. Verify your email address to continue
NectarOne more thing. Verify your email and we're done
To further understand why our brands sound the way they do in these examples, we’ve also created voice guidelines for each of our brands, with an emphasis on digital interactions.