Nectar voice guidelines
Nectar are the savvy friend who’s always ready to point you in the right direction – whether that’s the heads up on a good deal, something you need in a hurry, or the next big thing. Nectar should sound:
Down to earth
Nectar are friendly and informal, using the most widely understood terms.
In the know
Nectar are there to lend a hand with anything: from T&Cs, to using a new QR code. But they make sure never to patronise or verge on irritating.
A bit cheeky
Nectar are full of life, so every now and again they’ll try and tempt you into having fun or doing something different.
Use everyday language that feels warm instead of sounding cold and robotic.
It’s okay to use little colloquialisms that aren’t proper words, as long as you're not trying too hard.
Use inclusive pronouns that help Nectar feel friendlier. They don’t want to sound distant and formal.
Make people feel like Nectar are giving them a helpful heads up, but don’t be patronising or condescending.
Simplify wherever possible to make things clear and helpful. Don’t overcomplicate things by using long-winded sentences.
Add a touch of playfulness every now and again, but don’t be too weird or sarcastic.
Don’t sound cynical or use slang that not everyone will understand.
Nectar always use a capital N when writing ‘Nectar’ in text. That’s the same if they’re talking about ‘Nectar points’ or introducing ‘the new Nectar’ or referencing the ‘Nectar’ brand in press releases.
Spending Nectar points
When talking about someone using their Nectar points, use the word ‘spend’ or one of these interchangeable terms:
Collecting Nectar points
When talking about someone collecting Nectar points, don't use terms like 'earn' as they make collecting Nectar points seems like hard work. Instead, use the word ‘collect’ or one of these interchangeable terms:
- Top up
- Fill up