Logos
Logos are visual identifiers which help users to understand what brand they’re interacting with at a glance.
On this page
How to use logos
When using logos:
- Check that you’re using the right logo in the right place
- Provide an accessible name so that users who can’t visually perceive the logo can understand what it is
- Include the word ‘logo’ in the accessible name, unless the logo is in the header
- Include the link destination in the accessible name if the logo’s also a link
Following brand guidelines
There’s more information on logos in the brand guidelines in the resources section. This includes minimum sizes, spacing and more guidance on when to use which logo.
If you have any questions about logo use or want to use a logo in a new way, it’s best to attend a brand clinic session.
Example logos
Our multi-brand lock-up device
Our multi-brand lock-up is designed to make the connections between our brands clear, where it’s appropriate or useful for users.
How to use the multi-brand lock-up device
Use the header 'Our brands'
You should add the words ‘Our brands’ either above or to the left of the multi-brand lock-up, if it benefits the user’s experience.
Only include if there’s value
You should only use the multi-brand lock-up where there’s a clear value for the user. That could be because multiple brands appear within a journey, or to support a cross-brand campaign. If there’s no clear value in including it, don’t use it.
Only include relevant logos
You should only include brand logos that are relevant to the journey. It’s not necessary or desirable to always show all logos together.
Lead with the main logo
You should lead with the logo that is most relevant for the specific journey. For example, a journey around school uniforms might lead with Tu.
If there’s no obvious ‘lead’ brand for the journey, lead with the Sainsbury’s logo, as it has the largest customer base.